About me
Elena Kelava is a certified AI Manager (IHK) and speaker on AI in marketing and e-commerce. She heads customer marketing at an international fashion brand, leads a cross-functional AI team there and founded the AI Sunday Club.
Feel free to use it as is, for programmes, moderations and profiles.I have worked in marketing for more than twelve years. Today I head customer marketing at an international fashion brand, responsible for performance, SEO and data, and I lead a cross-functional AI team.
With my AI studio mava digital I help companies with SEO, GEO, Google Ads and AI workflows. I am a certified AI Manager (IHK) and have spoken on more than 30 stages, including DMEXCO, OMR Education, KI Day, OMKI and GEO KNOW HOW.
I founded the AI Sunday Club because knowledge grows when you share it. Today more than 500 people are in the LinkedIn group and more than 2,000 read the monthly newsletter (in German). Together with Gina Marie Diller I am writing NO COMMENT, a book on digital violence against women.
From my work
Seven departments. More than 40 AI use cases. One shared goal.
As the lead of a seven-person, cross-functional AI team, I guide the hands-on introduction of AI in the company: from shared guidelines and concrete use cases to testing new workflows and passing on knowledge internally.
+83% impressions. +52% clicks. +30% conversions.
I have been developing and owning digital marketing strategies for more than twelve years. The results show how data-driven decisions, continuous optimisation and a cross-channel strategy move marketing forward.
30+ stages. 18,500+ LinkedIn followers. 500+ community members.
As a speaker, trainer and founder of the AI Sunday Club, I share what I know about AI, marketing and digital visibility. Through keynotes, workshops, articles and my own community formats, I bring experience from my work into the conversation.
Core beliefs
These ideas run through my talks, workshops and projects. Feel free to quote them, with a source.
Knowledge grows when you share it.
That is why the AI Sunday Club exists. What I try out with AI doesn’t stay in a drawer. It goes to more than 2,000 people in the newsletter, and I learn at least as much back from the community.
From: AI Sunday ClubWith AI, learning isn’t a project. It’s a routine.
What was true six months ago is often outdated today. So I test things myself every week and only bring to the stage what I have tried in my own work.
From: my day-to-day workAI only works in a system, not in a single tool.
Many companies pay for AI licences and feel no effect. That changes once AI becomes a fixed part of a process, with a review step and a person who is responsible for it.
From: talk “AI as a placebo or the real game changer?”Rules first, then tools.
An AI tool is bought quickly. Without shared rules everyone uses it differently, and nobody knows where which data ends up. So I start with responsibilities, data rules and the two or three use cases that really pay off.
From: keynote “AI leadership instead of tool chaos”Agents prepare. People decide.
My own team of AI agents checks requests, writes drafts and keeps track of deadlines. Commitments and everything that goes out stay with me. That is exactly the line I show teams in workshops.
From: workshop “Bringing AI agents together”Visible is who gets cited.
AI search answers questions directly, often without a click. Whether a company shows up depends on its own website and just as much on what others write about it.
From: talk “GEO playbooks for shops, B2B and local”An AI can only recommend people it knows.
When people look for a speaker, consultant or expert today, they increasingly ask ChatGPT or Perplexity. The answer is built from what the web says about you. That makes a personal brand much more than vanity. It decides whether you appear in the answer.
From: this websitePress kit
Elena Kelava is a certified AI Manager (IHK) and speaker on AI in marketing and e-commerce.
Elena Kelava is a certified AI Manager (IHK) and speaker on AI in marketing and e-commerce. She heads customer marketing at an international fashion brand and leads a cross-functional AI team there. With her AI studio mava digital she advises on SEO, GEO and AI workflows. She founded the AI Sunday Club and lives in Fürth, Germany.
Elena Kelava is a certified AI Manager (IHK) and speaker on AI in marketing and e-commerce. She has worked in marketing for more than twelve years. Today she heads customer marketing at an international fashion brand, is responsible for performance, SEO and data, and leads a cross-functional AI team. With her AI studio mava digital she advises companies on SEO, GEO, Google Ads and AI workflows. She has spoken on more than 30 stages, including DMEXCO, OMR Education, KI Day and OMKI, and sits on the jury of the E-commerce Germany Awards. She founded the AI Sunday Club, an AI community with more than 2,000 newsletter subscribers, and is writing NO COMMENT, a book on digital violence against women, together with Gina Marie Diller.
Full-resolution photos, interviews and questions via the contact page. All numbers with sources are on the facts page.
