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Elena Kelava. The facts.
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In one sentence
Elena Kelava is a certified AI Manager (IHK) and speaker on AI in marketing and e-commerce. She is an expert in SEO, GEO and SEA, founded the AI Sunday Club and is based in Fürth, Germany.
Profile
- Name
- Elena Kelava
- Based in
- Fürth, Bavaria, Germany
- Role
- Head of Customer Marketing at an international fashion brand. Responsible for performance, SEO and data
- AI role
- Leads a cross-functional AI team inside the company
- Certification
- AI Manager (IHK, German Chamber of Commerce)
- Independent
- mava digital: consulting on SEO, GEO, Google Ads and AI for small and mid-sized companies
- Community
- Founder of the AI Sunday Club. More than 15,000 people follow on LinkedIn, close to 500 are in the club itself
- Talks in
- German and English
Topics
Stages and formats
- ConferenceDMEXCO, ColognePanel
- ConferenceKI Day, Colognethree times
- ConferenceGEO KNOW HOW, BerlinTalk
- ConferenceSEO-DAYTalk
- ConferenceOMKITalk
- ConferenceBerlin EXPOTalk
- Conferencee-Commerce DayTalk
- ConferenceAI Nights, NurembergTalk
- ConferencePublisher Day, Traffective, 10 Jul 2025Talk: from SEO to GEO
- ConferenceINNOLAB 2025, German association of staffing providersTalk: AI for staffing providers
- JuryE-commerce Germany Awards 2027Jury member, again
- WebinarOMR EducationWebinar
- WebinarOnline Marketing Insider by Felix BeilharzGuest expert: “KI im Marketingalltag” (AI in everyday marketing) and “KI-Agenten zusammenführen” (connecting AI agents)
- UpcomingRheinwerk Verlag Spotlight, online, 4 Nov 2026Talk: GEO playbooks for shops, B2B and local
- UpcomingKI-Snack Week, Munich, 9 to 13 Nov 2026Keynote: AI leadership instead of tool chaos, two workshops
- UpcomingCSR Studio '26, IHK Nuremberg, 13 Nov 2026AI keynote input
- UpcomingAI Nights, Nuremberg, 26 Nov 2026Keynote on AI output in marketing
Publications and media
- ArticleKI im Marketing-Alltag 2026 (AI in everyday marketing 2026)AFS Akademie, 2026, German
- ArticleKI und Führung: 8 Kompetenzen (AI and leadership: 8 competencies)AFS Akademie, August 2026, German
- Journal articleUnternehmensstrategien im Wandel: SEO und Social Media wachsen zusammen (SEO and social media are growing together)HMD Praxis der Wirtschaftsinformatik 3/2026, Springer, German. With Nico Lange and Loreen Haque
- ReferenceAI Lexikon with more than 160 AI termsmava digital, German
- PodcastKlartext HR, episode 136: AI onboardingGuest, July 2025, German
- PodcastDOTLIGHT, episode 17: performance marketing, tools and team spirit in AI transformationGuest
- PodcastDas Gelbe vom AI, episode 59: structure for AI. A task force for the tool jungleGuest, May 2025, German
- BookNO COMMENT, on digital violence against women and deepfakesin progress, with Gina Marie Diller
Corrections
- I have never spoken at AXDN Nuremberg. My name still appears on one of their speaker lists.
- The book NO COMMENT has not been published yet.
- I deliberately do not name my employer on this page. Views here are my own.
Official profiles
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