AI-powered marketing
SEO/GEO, SEA & AI. With a system.
I help companies, freelancers and teams connect visibility, performance and AI competence in a way that actually works in daily business.
Connect SEO and GEO
For visibility in Google, AI-generated answers and modern search systems.
Use AI where it counts
From concrete use cases to workflows that teams actually use in their daily work.
Improve performance
With Google Ads, tracking, website structure and more than 12 years of hands-on experience.
About me
Elena Kelava
I am an online marketing expert focused on SEA, SEO/GEO and web design. I have worked in marketing for more than 12 years, over 8 of them exclusively in online marketing.
I have grown with every shift in the digital landscape, adopted new tools, platforms and technologies early and kept expanding my skill set. Today, one of my main focus areas is the practical use of AI in marketing: from evaluating which use cases make sense, to automations, to integrating AI into existing processes strategically.
As a certified AI Manager (IHK), I combine marketing performance with AI competence. Alongside my operational work, I share this knowledge as a speaker in talks, workshops and training formats on AI in marketing, SEA, and SEO/GEO in the age of AI.
Knowledge grows when you share it. That is the standard I work by.
Get in touchMy motto
"It is never too late to learn something new."
Unique
Many years of online marketing experience bring specialist knowledge and approaches you will not find in a textbook.
Focus
My focus is clearly on SEA, SEO/GEO and websites built for visibility. I connect these areas with AI where it makes sense.
Balance
The balance between marketing and AI keeps me looking beyond my own field and developing further, constantly.
Client feedback
Happy clients say more.
"Ms Kelava exceeded my expectations by far. Always friendly, fast and extremely competent. Working with her was genuinely enjoyable. She did not just implement my requests, she developed them further. A one hundred percent recommendation!"
Ophthalmologist"I have been working with mava-digital and Elena Kelava across several ventures for years. Her work is methodically thorough, technically sound and built to last. A frequent look behind the scenes shows a collaboration at eye level, and what keeps shining through is her enthusiasm for making good products and services visible. I look forward to continuing our work together."
Christian A."What makes a review Elena-worthy? Well let's just say it was a very Elena effect. She doesn't just pick it up, she makes something of it. She takes hold and makes it work. Her intellect and knowledge are high-level. The passion she exudes through the work organised, flawless and correct. Not a robot, sweetly human and brings value. Performance and smart should be her middle name. In short, for the German-speaking market, you want to work with (also English-speaking) Elena."
Niki T.Services
Marketing, AI & web. Properly connected.
I help companies, freelancers and teams turn visibility, performance and AI competence into something they can actually use.
SEO, GEO and content structure
For visibility in Google, AI-generated answers and modern search systems.
- SEO strategy and site structure
- Generative Engine Optimization
- Content briefings and optimization
SEA, Google Ads and tracking
Campaigns, data and websites set up so they improve decisions and results.
- Google Ads and Performance Max
- GA4, tracking and reporting
- Landing pages and conversion optimization
AI consulting and workflows
Finding, prioritizing and implementing AI use cases so they get used in everyday work.
- AI use cases for marketing teams
- Prompting, agents and workflows
- Tool selection and rollout
WordPress and Elementor
Websites that do not just look good, but are built cleanly in terms of technology, content and SEO.
- Homepages and landing pages
- Structure, copy and UX
- SEO foundation built in from the start
Training and team formats
Hands-on formats for teams that want to understand and apply AI and digital marketing.
- AI in marketing
- SEO/GEO fundamentals
- Hands-on workshops for teams
Talks and conferences
Keynotes and impulse talks on AI, SEO/GEO, performance marketing and digital visibility.
- Conferences and events
- Corporate formats
- Marketing and AI topics
AI readiness check
Where does your marketing stand on AI?
Five questions, a direct assessment and concrete next steps. No email required, no data stored. Available on request in English, or take the German version on the homepage.
Ask about the checkWe all grow when we share knowledge.
>1:1 sessions
I advise freelancers and companies individually, based on their concrete requirements. That can be one part of their marketing or a full strategy to increase leads.
>Workshops
Workshops are on-site learning formats. You want to plan a workshop for a defined group of employees and derive the first action items from it? No problem. I am on board from day one.
>Webinars
Webinars are a great way to learn together. Nothing beats understanding something in an interactive format and applying it right away. My webinars are deliberately built so you want to get started yourself immediately.
>AI transformation
I identify and evaluate AI use cases, help establish AI in companies in a sensible way, and develop AI workflows that can be implemented in existing processes.
>Speaker
On stage, I speak about AI, AI transformation and AI in marketing. I look at AI as a whole: opportunities, challenges and risks, presented in a way people actually understand.
FAQ
Common questions. Short answers.
What does an AI Manager do in marketing?
An AI Manager evaluates where artificial intelligence actually takes work off your plate in marketing, and where it just creates overhead. As a certified AI Manager (IHK), I take on three tasks:
- Identify and prioritize AI use cases in the company
- Build AI workflows and integrate them into existing processes
- Train teams so the tools keep getting used after the project ends
The result is not a pile of tools, but a marketing setup that gets more done with less effort.
Does Elena Kelava also build complete websites and landing pages?
Yes. I build websites with WordPress and Elementor, structured cleanly for SEO from the start instead of patched afterwards. That includes:
- Complete company websites including structure, copy and technology
- Lead landing pages for campaigns
- Relaunches of existing sites without losing rankings
I use AI where it saves time. Concept, structure and quality control remain manual work.
What does Google Ads management include?
Everything from the first campaign to ongoing optimization, for Search, Performance Max and Demand Gen.
- Campaign structure, ads and bidding strategies
- Tracking via GTM and GA4
- Matching lead landing pages
- Optimization for inquiries and revenue
How does an in-house AI workshop work?
No frontal lecture about tools, but work on your team's own tasks.
- Beforehand: a short alignment on team, goals and typical tasks
- In the workshop: trying out concrete use cases directly
- Afterwards: first workflows, clear rules and next steps
Formats are possible remotely or on site, from half a day to multi-day programs.
What is GEO?
GEO stands for Generative Engine Optimization. Content is structured so it also becomes visible in AI-generated answers, for example in Google AI Overviews, ChatGPT or Perplexity. Classic SEO remains the foundation, but on its own it is no longer enough.
How does a project work?
Every project starts with a short conversation about goals, budget and the current situation. Then come analysis, concept, implementation and handover.
- Analysis of website, campaigns, tracking and numbers
- Concept with scope, timeline and costs
- Implementation in stages
- Documentation and training on request
What does working together cost?
That depends on the scope. Options include one-off projects, ongoing support, or team formats such as workshops, webinars and 1:1 sessions. After a short inquiry, you will receive a concrete offer.
25+ talks and workshopsLooking for a speaker on AI in marketing, SEO/GEO or AI transformation? All topics and formats are on the speaker page.
Go to the speaker pageDirect contact
Questions about online marketing?
Happy to answer them. Interested in a guest talk or a consultation? If you have questions about my areas of work and my experience so far, you can reach me here.
Get in touch